There’s No Hype Machine for Selling Literature to Dudes

Ian McEwan once said that when women stop reading, the novel will be dead, and as much as I loathe agreeing with him, the facts bear that out. Survey after survey has found that women read more than men: A National Endowment for the Arts survey from 2002 finds a steady 10 to 13 percent gap between men and women as far back as 1982, and more recent studies tell the same story, with men reporting spending much less time per week reading.