2 September 2019
If you want to browse a horror section of a physical bookstore, you're almost certainly going to have to Half-Price Books to find one. Barnes and Noble has long-since sent theirs to pasture. Anything even vaguely science fiction or fantasy goes there, serial killers and torture live in mystery, and everything else fits into fiction. That latter is where Joe Hill dwells, who I would argue is the only new horror star marketed AS a horror star that has come on the scene in the last two decades. He's certainly the only one I can think of who is getting books and television adaptations made, even as his dad (Stephen King) enjoys a nostalgia renaissance.