Interview: Amanda Ridout on Her Boldwood Books' Rights Strategy

"You can literally reach the world in all formats from a basement in Fulham, London SW6," Ridout says. "You can buy world English language rights and actively market the ebook, the audiobook, and the print book, certainly through print-on-demand as a starting point, very effectively.

"It's a reality," she says, "as opposed to just demanding a land grab of rights and not being able to exploit them properly. There is a good opportunity to start a company that can do that well."