26 November 2018
Authors with strong brands enjoy numerous marketing advantages over those whose brands are weaker. For example, authors with strong brands are more likely to earn coveted book reviews and retailer merchandising. The results of such wins then feed into a self-reinforcing cycle that generates more readership, greater visibility, and more sales.
Authors with strong brands can also command higher prices for their books. In fact, the prices authors select for their books convey a promise about their brands.
Smart brand building is how unknown authors become known authors. Here are seven tips to help authors cultivate stronger brands:
