Whether you're an author, publisher or book discovery startup, a mailing list might well be the most valuable asset in your toolbox. A bold statement, no doubt, but one which is rooted in digital reality. As acclaimed blogger Jeff Goins puts it: "At 4.9 billion email accounts worldwide, email outnumbers all the users on Twitter, Facebook, LinkedIn and every other social media channel - combined. That makes it the world's largest social network."
Drawing subscribers to your book-related newsletter: 7 insider tips | The Bookseller
14 May 2018
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