How can we help more authors reach more readers? | The Bookseller

Well, I say "scientific". I admit, I spoke to six authors - hardly a YouGov poll's worth. But they ranged from a writer whose first book was published less than 12 months before, to one who has been in print for 40 years. They spanned fiction and non-fiction. And they had 60 published works between them. I gave them a deadline of a week to respond. Most came back overnight. This is a question no-one had ever thought of asking them before. And they were keen to be heard. The four themes were consistent. Many points were startlingly blunt. And what I quote here comes pretty much verbatim.