In 2013, I observed a conversation on Twitter where a publisher said they didn't believe in author websites "for a lot of authors"-that social was a better place for authors to spend time from a marketing perspective.
It bothered me, and I ended up writing a blog post about it, exploring why a publisher might think this-rightly or wrongly.
Since then, I've taught countless conference sessions and webinars about author platform development, content strategy, marketing and promotion, and long-term best business practices. Hands down, the No. 1 thing I'm questioned about is social media-by the unpublished writers, advanced writers, and well-established career authors. I don't mind fielding such questions, but I find social media the most difficult topic to teach effectively, and I'll have a separate post about that tomorrow.