If you're not familiar with Jellybooks, here's the short version: They research consumer reading behavior, and that research is typically paid for by publishers. While companies like Amazon and Apple can track reader usage and data, that data isn't typically shared with publishers. So Jellybooks gathers willing readers and secures their permission to collect and report on their anonymized reading data to publishers.
Reader Analytics from Jellybooks: Crunching the Numbers to Improve Book Marketing and Sales | Jane Friedman
31 July 2017
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