Do Major Literary Awards Like The Pulitzer Help Boost Sales For Winners? - Forbes

In the past two years the Pulitzer announcement has not boosted the fiction winner to New York Times best-seller status because the winners - The Goldfinch by Donna Tartt (2014) and All the Light We Cannot See by Anthony Doerr (2015) - had already been on the list prior to the award's announcement. In the case of best-selling authors Tartt and 2011 Pulitzer winner for fiction Jennifer Egan (A Visit from the Goon Squad) both writers have a steady fan base and publish infrequently, creating an instant demand for their rare titles.