22 December 2014
The children's book market has grown 44% in the last decade. Why? Because, as Nielsen's Children's Book Summit detailed, kids and teens still read... a lot.
Last Friday, Nielsen hosted the first annual Children's Book Summit at the McGraw-Hill Building in New York City, co-chaired by Kristen McLean, editor of Nielsen's Books & Consumers Children's research and founder and CEO of Bookigee, and Jonathan Stolper, SVP Nielsen Books America. The focus of the conference was to delve deeply into Nielsen's body of research in publishing, gaming, and film to dispel popular myths about kids and reading, provide publishers information about their audience that might surprise them, and offer opportunities upon which to act.
