Neil Gaiman delivers our second annual lecture | Reading Agency

He cited research by America's private prison industry, showing why reading fiction is so important: "I was once in New York, and I listened to a talk about the building of private prisons - a huge growth industry in America. The prison industry needs to plan its future growth - how many cells are they going to need? How many prisoners are there going to be, 15 years from now? And they found they could predict it very easily, using a pretty simple algorithm, based about asking what percentage of ten and eleven year olds couldn't read. And certainly couldn't read for pleasure. It's not one to one: you can't say that a literate society has no criminality. But there are very real correlations. And I think some of those correlations, the simplest, come from something very simple. Literate people read fiction."