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A book 'puts no pressure on its reader to perform or conform'

25 July 2022

‘How many times was I asked while still writing it: "What makes Harry Potter so popular?" I never had a good answer. It has occurred to me since that much of what young people found in the Potter books are the very same things they seek online: escape, excitement and agency. The Potter books also describe a community that sees and embraces what others might see as oddities. Who doesn't want that? How much more "seen" can a person feel, than to be told "you're a wizard"? But the great thing about a book as opposed to a social media platform is that it puts no pressure on its reader to perform or conform. Like a friendly common room, it's there to retreat to, but it doesn't judge. It makes no crushing demands.'

J K Rowling, author of the Harry Potter books, Fantastic Beasts and Where to Find Them and the Cormorant Strike series,  in the Sunday Times Culture.