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'Born in the analog era'

14 May 2012

‘Although it may sound surprising, neither Amazon nor Apple are 2.0 oriented companies. And this is their weakest point. Both were born at the end of the analog era and although their corporate cultures may be highly innovative, their strategic focus is still very traditional. Both have created totally restricted ecosystems that only permit limited co-operation with other companies. The future success of any venture in the new digital era will depend on its ability to create an ecosystem which may be entirely open to all kinds of companies that may wish to collaborate in the development of the project with an agnostic viewpoint vis à vis formats and devices.’

Javier Celaya, CEO and founder of Dosdoce, an online portal which analyses the use of the new technologies in the cultural sector, in Publishing Perspectives