'Readers want to read more'

'Despite resistance from all sectors of our industry, the book market is changing. Readers want to read more and if they are going to increase the amount of books they buy they are almost certainly going to do that in the cheaper paperback formats. Consumers will read literary fiction if we present it to them in a way they find attractive and enticing. Once an author has built a sufficient following then they probably can justify the move to hardback, but not before. Why pay £16.99 ($35) for a novel by someone you've never heard of when you could buy three or four paperbacks for the same price?'

Scott Pack of the Friday Project in the Bookseller