Online sales

At 24 I'm classified as Gen Z, but I'm very much on the cusp. When I was a teenager, everyone smoked cigarettes, not flavoured vapes, I don't have an iced coffee addiction, and as I must warn my friends: no, I don't have TikTok. So for those of us who are Gen Z, but don't have the app, where do we hear about the books we want to read, what's trending?  Read more

Amazon founder Jeff Bezos came up with the slogan "Get Big Fast" because he knew size was crucial to exacting ever lower prices from suppliers.  Read more

Since the pandemic arrived in early 2020, the entirety of the publishing community has turned its eye toward online events as a key way to spread word of mouth about books. And a lot continues to ride on the success of these events. Yet how many authors have been effectively trained in staging a meaningful online event-especially one that translates into sales?  Read more

Jeff Bezos has been stirring things up in the book business ever since he launched Amazon.com 14 years ago, and this past year has been no exception. During the year, Amazon acquired Audible and AbeBooks, expanded BookSurge, saw sales of the Kindle (and Kindle titles) soar and managed to keep book sales growing at double-digit rates.  Read more

When Shakespeare wrote, "What's past is prologue" in The Tempest, he could never have imagined that the phrase would be used for a consumer promotion in China. But millions of Chinese understand perfectly why e-commerce giant Alibaba adopted it as a marketing slogan for its hugely successful Singles' Day.  Read more