A4 colour posters with space to advertise signings and
talks
Include:
 |
A full image of the cover |
|
Some of the cover copy |
|
Appropriate sales and web links |
|
If you want to let people know that you will be signing
your book, giving a talk or just trying to promote sales, a poster is a
must. But don't overdo it - 25 posters will see most books well launched. |
| The A4 size is big enough for shop windows. A smaller
size is suitable for places such as notice boards where people have come to
see what is going on. Space on public notice boards is at a premium so the
smaller size is better, which is why we suggest using A5. |
Smaller colour posters for notice boards
Include:
|
An image of the front cover |
|
Some of the cover copy |
|
Appropriate web links |
|
Simple flyers to spread around at conferences or
colleges
Include:
|
Monochrome
image of the cover |
|
Targeted message for the particular
audience |
|
Some of the book blurb |
|
Appropriate web links |
|
If you want to put a piece of paper on every chair at a
conference, or as an insert in a magazine, a low-cost flyer is the answer.
This is printed with one ink on white or coloured paper. |
| If you know your target audience and can use a mailing
list, a formatted postcard is an effective way to communicate with them. A
postcard can also be used to get your message to the media instead of
producing a new press release. |
Postcards to send to the media
Include:
| The book cover in full colour |
| 'Handwritten' message printed on the message side |
| Details of how to buy |
| Web links for reviews and synopsis |
|
