Whither the imprint? Publishing imprints are part and parcel of modern publishing businesses, yet many question their use and effectiveness, particularly at a time when publishers are looking to build brands that consumers can recognise. If you work in the trade, chances are you will have heard of "famous" imprints such as Jonathan Cape and Black Swan: but if your only connection to publishing is through reading, you probably won't have heard of them. No-one buys a book because it has Allen Lane on the spine (so they say).
The imprint of meaningful things | The Bookseller
2 March 2015
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