11 March 2019
Creating compelling content that attracts and engages clients, potential customers and peers is one of the best ways to illustrate your brand and generate leads that result in the future expansion of your goals. Though creating content is not a new concept, you do need to explore opportunities that our highly digitalized world provides for showcasing your ideas. This is not a general article advocating for the utilization of social media (although that becomes an essential tool in promoting your content). Instead, we are going to explore the modern version of a thousand-year-old practice: writing a book and distributing it to a wide audience.